Mihai Bendeac and Mikey Hash in an iComedy promotional image

SKETCH COMEDY / TELEVISION × INTERNET

i
COMEDY

DIRECTORS / VLADIMIR DEMBINSKI & GEORGE BUZOIANUANTENA 12013—2014
ENTER PROJECT
01 / PROJECT NOTE
“Before television learned to scroll, iComedy was already moving at feed speed.”

iComedy arrived at the exact moment when television humour and internet culture began speaking the same language. Launched on Antena 1 with Mihai Bendeac and Mikey Hash, the format moved between studio links, filmed sketches, topical satire and the direct energy of online comedy.

Directed by Vladimir Dembinski and George Buzoianu, the show had to hold two rhythms at once: the precision of television and the speed of a digital feed. Its world expanded through recurring characters, ensemble comedy, musical interviews, guests and new-format segments — a restless hybrid designed to react quickly to popular culture.

ROLEDIRECTORS / VLADIMIR DEMBINSKI & GEORGE BUZOIANU
FORMATSKETCH & DIGITAL COMEDY
BROADCASTERANTENA 1
YEAR2013—2014
02 / FORMAT DNA

HOW THE
WORLD MOVES.

01

THE COLLISION

Television craft meets internet-native humour: topical, direct and built to move before the joke becomes yesterday's news.

02

THE ENSEMBLE

Mihai Bendeac and Mikey Hash lead a rotating world of actors, characters, special guests and recurring comic voices.

03

THE PACE

Studio presentation, location sketches, interviews and fast editorial turns are cut into one restless prime-time flow.

04 / SOURCE NOTES

READ
MORE.

01
ANTENA 1 / OFFICIALTelevision humour meets online comedy

Antena 1's launch story defines iComedy as an ambitious connection between two comic worlds, presented by Mihai Bendeac and Mikey Hash.

02
JURNALUL / AUDIENCEThe premiere leads the urban audience

The first edition drew approximately 732,000 urban viewers, with a national peak of 1.826 million viewers.

03
ADEVARUL / FORMAT EVOLUTIONNew characters, guests and intelligent assistants

The format evolved with a wider ensemble, a special guest in each edition and new recurring sections.

One screen was never enough. iComedy was built in the space between two worlds.

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